Survey predicts demand for EVs – Epsom is a hot spot
27th November 2012
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New research predicts a hike in demand for electric cars in urban areas.

The British Gas study, found that London, Glasgow, Edinburgh, Epsom and Brighton are hotspots when it comes to electric vehicle demand.

It found that London’s East End is set to see a big boom in electric cars with over 36,000 Stratford residents likely to buy one.

The new research identifies an emerging trend for electric cars in areas across the UK.

It analysed the most likely types of people to buy an electric car, and then mapped out where in the UK these people live.

The top five towns or cities likely to see an electric car boom are London, Glasgow, Edinburgh, Epsom and Brighton.

British Gas is the preferred supplier of home charging units for the Nissan Leaf, Renault EVs, Toyota Prius Plug-in Hybrid, Vauxhall Ampera, Mitsubishi i-MiEV and Hitachi Capital’s EV lease offering, in the UK.

The study drew on Mosaic consumer classification data and references Green Segments insights from Experian, the global information services company.

Experian’s Green Segments classification categorises all UK consumers into types based on their awareness, behaviour and attitude towards ‘green’ issues, climate change and the environment. These types have been analysed to identify their likelihood of buying an electric car, and then their location in the UK identified.

Article from MotorTrader

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