What is The National Autistic Society's Autism Hour?
For autistic people, the world can seem full of too much information - and too little understanding. That's why we launched the Too Much Information campaign to challenge the myths, misconceptions and stereotypes that contribute to 79% of autistic people feeling socially isolated and 64% of autistic people avoiding going to the shops.
More than 1 in 100 of the population have been diagnosed with autism. Along with their families, that's over 3 million customers waiting to be welcomed into your business. Over 99% of people have heard of autism, but only 16% of autistic people feel the public understand them.
So, as part of our Too Much Information campaign and with the support of shopping centre owner intu, in the week of 2 October we're asking shops and businesses to organise a National Autistic Society Autism Hour and take simple steps for 60 minutes that lead to a more autism-friendly world. If you'd like to get involved, check out our helpful Autism Hour resources.
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