Marketing Tip – Marketing and Maths
2nd September 2020
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😏 You may think this sounds obvious but at its heart, marketing is all just maths.

The success (or failure!) of a campaign is all down to the numbers. 

Here’s an example. 

We know of a business who spent £100/day for 7 days on Facebook Ads sending people to a webinar.

Here are the all-important numbers: 🧮 

They spent £700

•          Had 122 people register for the webinar

•          Had 24 of those people show up

•          5 of them purchased a £99/month service.


😭Now the client was pretty upset with these results when they first saw them.

Only 24 people showing up for the webinar was quite disheartening... ...and only 5 x £99 for £700 didn’t look great either. 

But when in doubt…  get the calculator out! 

Let’s do the maths: 

They spent £700 and had 122 people register for the webinar.

All good so far. 👍 

Only 24 turned up for the webinar - there’s definitely room for improvement there (!). 

And of those 24, five purchased. 

Well, hold on a second - that’s a 20% conversion rate. 20% of people who saw the offer - BOUGHT. 

👀 The problem wasn’t that the offer was bad or that the pitch didn’t work – it was that not enough people had a chance to see the offer. 

But then let’s look at the sales. 

5 x £99/month – they spent £700, and, in round numbers, only got £500 back. 

BUT…  this service has a minimum 3-month commitment. 

So, the WORST case scenario is 3 x £99 for each of the five sales…

Which is £1,485! 😲 

They spent £700 and DOUBLED it in less than three months. 🙌 

Not a bad return I think you’ll agree!

So, although the initial campaign didn’t look very impressive – once we stopped and got the calculator out – it was huge success!


Get in touch with the team today and find out how we can help you / 01737 350 079

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