When used properly, ads in printed or online format are a hugely powerful tool to help grow your business. Now we’re not going to bombard you with all the details of what should be or shouldn’t be in an advert.
But what we are going to talk about is one area that is usually has the least amount of time and thought put into it - but is arguably the most important part.
The image.
It has ONE JOB:
To grab people's attention. That’s it!
Your copy is there to 'sell' what you're selling - the image is there to stop people from skimming or scrolling past it, and READ the words you've written.
If people don’t stop, they won’t read the copy.
So, what makes a great and effective Ad image?
Basically - Don’t Make Your Ads Look Like Ads! 🧐
Colourful
If you’re advertising or posting on Facebook, remember it’s a sea of blue, white and grey - so make your ad stand out by using bright colours. In general, yellow, red, pink and green work well both online and printed. Try adding a colourful border or background too!
No Text
REMEMBER: the job of the image is NOT to SELL - it's to stop people and get their attention. So if you're trying to add too many words selling things to your images you're going down the wrong route.
NOT Boring
This is the most important thing to consider when creating your images. Make sure they stand out, grab attention, and are completely 'un-miss-able'.
And if you want some help or ideas with your next Ad - Just email us at epsom@thebestof.co.uk and one of my team will gladly talk you through it!
