Gladstone Design created the brand identity for the new Private GP Service at The Clock House. The brand had to reflect the ethos of the service; which is holistic patient-centred healthcare, while conveying the distinguished, professional and reassuring service offered by the healthcare professionals.
We devised a circular organic shape within the typographically led icon to reflect the idea of continued support, complete care and dedication – the core values and aims of the Clock House practice. The overall modern and clean look also evokes a gentle, caring feel.
The successful launch campaign was based around ‘time’ as research showed this to be a major factor in winning private health clients.
We continue to work closely with The Clock House to produce marketing campaigns throughout the year and ongoing brand management.
“An absolute pleasure to work with. Full of creative ideas, enthusiasm and capability. Researching the brief well, with a fabulous grasp of business. I would not hesitate to recommend Gladstone Design.”
Dr Catherine Aboud – GP at The Clock House Hospital
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