When you sign up for an exhibition, one of the main things you worry about is the stand and how it looks... but is this focus actually going to mean anything if you aren't collecting information from the right type of customers who visit your stand?
Having recently attended a major exhibition at the Excel centre in London I was really surprised at how poor some of the collection mechanisms were. If you're interested in knowing how to maximise your data collection then please have a read of this great article about exhibition marketing.
