It comes to something, doesn’t it, when someone who actually writes for a living and LOVES writing blogs is being nagged by clients and colleagues for not writing enough blogs. But like builders who never finish their own homes, and gardeners who never maintain their own gardens, I spend so much time on other people’s writing, that I neglect my own.
So what better subject for my long awaited blog, than how to write a decent blog.
There are many types of blog writer. Are you the reluctant blogger (very common) – the busy business person or sole trader who knows they need to do it and that it’s good for business but who dreads it and hates writing with a passion? Perhaps you are the occasional blogger – you get into it and found the first couple of blogs in a bit of downtime very enjoyable and satisfying, but now you’re busy and you need to think of a third subject, you’re struggling and it’s not quite so fun. Or maybe you’re the trigger happy blogger, more than happy to spout about any subject to anyone who will listen, but may have a touch of an issue with quality, or be met with a bit of eye rolling from inundated followers.
I myself am a perfectionist blog writer, so paranoid am I about making any errors, or what people might think, that I sometimes write them and don’t post them. Or, I take so long that they are soon out of date. Writing blogs for other people however; in their tone of voice, following their brief, to engage their target audience, I can do until the cows come home.
But there are some important underlying principles with blog writing that I urge you to consider, into whichever category of blog writer you fall.
So I’ll finish with this. Blogs are great for marketing. They can connect you with your audience. They boost SEO. They reinforce your brand.
So go on, get on with it.
If blogging is your idea of a nightmare contact Word Salon today on 01372 828777 for help.
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