3 ways to discover your personal brand identity and get noticed! @Clarejefferis
2nd July 2014
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She Marketing

3 ways to discover your personal brand identity and get noticed

When we say the word ‘brand’ our minds automatically focus on the big companies out there – Coca Cola, Virgin, Nike, Apple, etc. Love them or hate them, we immediately know what their brand stands for. But, guess what, we all have a brand – a personal brand – and if you run your own business this is the one thing that will make you stand out from the crowd.

Importantly, your brand is the thing that people talk about when you’re not in the room so it’s essential that you come across in the way you want to be talked about!

So how do you fathom out what your personal brand is and move away from being a ‘me too’ business to an out of the ordinary business? Take yourself away to a quiet place with no distractions and answer these three questions.  They’re not hard but they take some careful thinking about to ensure you really define what makes you memorable.

  1. First you’ve got to establish yourself as the go-to person in your industry. So, what is it that you’re really good at? What do you want to be known for or remembered by? If you’re not sure what this is have a chat with people that have worked with you. These people picked you for a reason so ask them what they really loved about working with you. If they had to rave about you what would they say or tell others?

  2. Secondly, you need to determine your unique selling point (USP).  That all-important question of what do you do that no one else does. What’s different about you? And before you say ‘that’s an impossible question Clare!’ everyone does have something unique that they offer their customers. In service-based businesses that’s often you, so think about your unique self and what you do that no one else does or your approach that no-one else has.

  3. Thirdly, and probably the most important question: what value do you bring to your customers?  What is it that your customer will experience when they work with you?  What will you do better for them?  What will you give them? Be really clear about what your product or service does for its customers – the ‘what’s in it for me?’ thing.  Remember, if your customers/clients are predominantly female, think about connecting with them on an emotional level – what will they go away thinking and feeling?

Once you’ve worked out your three answers you can start to pull together a personal brand statement which you can use on your website, in network meetings, on your Twitter profile – pretty well everywhere that you’re hanging out.  So, my personal statement would go something like this:

She Marketing helps women business owners to get real clarity on how to effectively engage with their customers and market their businesses successfully and confidently using simple, honest approaches and techniques.

The thing that I’m really good at is simplicity and honesty. My USP is women.

My value is providing clarity.

It doesn’t seem so hard when you break it down into three simple questions.  And it’s a great way of really focusing on you! Good luck and let me know how you get on - I’d love to hear your personal brand statements.

Clare Jefferis is the Director of She Marketing, helping women business owners in Epsom and the surrounding area to enhance their communications and attract new clients.

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Nigel & Maggie

Member since: 10th July 2012

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