Having run JAM Hair for the last 6 years and been in the industry for almost 25 years, Jacqui Marola knows a thing or two about hair.
As a stylist she finds it very frustrating when I see these adverts and promotions for the next best hair colour that you can pick up in the supermarket - you know the ones. The ones that claim to be the answer to all your hair problems.
Do not listen to them!
Here are my 10 reasons why you shouldn't go anywhere near these products:
1. PRODUCT BUILD UP! This is probably the key, most important reason. These high street brands promise non-permanent colour, but there simply is no such thing. Even when they claim to be non-permanent, eventually you will still get product build up. This is when over time too much colour gets into the hair strand or cortex (as we know it), meaning there simply isn't any more room for more colour. The result of this is that the ends of your hair become much darker than the roots, and the addition of more colour won't make any difference - the ends will still be darker and the colour will look very uneven. Not the look you're after!
2. IT DOES EXACTLY WHAT IS SAYS ON THE TIN……..OR NOT! The glossy photos on the side of the box aims to show what your hair will look like. But the fact is that everyone’s hair pigmentation is different, so the colour simply can't claim to come out the same as the colour on the box. Using our experience and our professional products, we are able to mix colour to suit you individually. We will make sure that the result is the one you want.
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Member since: 10th July 2012
Hi - me and my gang champion and promote the best businesses in the Croydon and Bromley Boroughs. If you are a local business owner, then we'd love to help you grow your profile, profits and get more business.