1.    Charity involvement – whether someone completed a sponsored run, or helped to rebuild an orphanage
2.    Personal achievements - bungee jump, black belt in karate, french degree — whether it’s hobby / sport / business
3.    General hobby news — eg someone races cars/ makes jam for England / restores vintage bikes / paints pictures / throws pots / fire eater
4.    Work-related achievements (nvqs / accreditation etc)
5.    New appointments and promotions. But if you really want some headlines put some spin on the job title. The Grumpy Inspector, Unhappy Hour boss
6.    Staff give up something for a week (not work obviously) / month / whatever and donate the money to charity
7.    Sponsors local team ... footie, netball, cricket /blah blah. Look out for a quirky sponsorship. A show at an art gallery, a donkey at a sanctuary.
8.    Length of service milestones, especially huge long ones.
9.    Drastic career changes – eg. Stockbroker to mechanic, prison officer to chef
10.    New services for the customer
11.    Client gets special treatment for ... being thousandth customer; winning a prize draw; being a customer for 10 years. Any customers who have been with you since the very beginning?
12.    Promotion for the public — loyalty scheme with progressive discount off services on a sliding scale increasing up to £tba off the nth service — whatever would be feasible.
13.    Any celeb customers...footballers/ actors /?
14.    Funny customer stories/unusual stories about how a customer came to you comes to you
15.    Job swap between members of staff / management — ‘back to the floor’ or similar
16.    Staff go paint balling / climbing snowdonia / team building day out / motiviational training
17.    Environmental stories — recycling initiatives / tree planting / green products or practices / changing all light bulbs on premises to long life / fitting wind power / solar whatever....
18.    Hold an in-house competition
19.    Ask punters to come up with best idea for something ... ‘how we could do more for you’, name the best thing about you, anything else we can think of to ask them. Invite them to be on a tasting panel, testing panel etc
20.    Employee of the month / year — gets prize, maybe related to what you do like use of prestige car for the day / race day / extra day hol / mini break ...

For more information about Viva PR please read their feature at

www.thebestof.co.uk/local/bury/business-guide/feature/viva/66452