10 Surprising Facts About Leaflet Advertising: Why It's 10x More Effective with Dor-2-Dor Bury & Bolton
19th October 2023
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In today's fast-paced digital world, businesses are constantly exploring new ways to reach their target audience and grab their attention. While online advertising has its merits, one traditional method that continues to thrive is leaflet advertising.

In fact, it's not just effective; it's ten times more effective than many other forms of advertising.

Let's dive into 10 surprising facts that highlight the power of leaflet advertising.

1. The 40-Second Rule

Did you know that the average consumer spends a mere 40 seconds looking at unaddressed mail, such as flyers and brochures? It might not seem like much, but in the world of advertising, those 40 seconds are precious. Compare this to the split-second glance that most online ads receive, and you'll start to see the advantage of leaflets.

2. 10x Longer Engagement

Yes, you read that right. Leaflet advertising captures your audience's attention for 10 times longer than most other advertising methods. Those 40 seconds translate into extended exposure to your message, allowing you to convey more information and create a lasting impression.

3. Extended Lifespan

Leaflets don't disappear into the digital abyss after a single click. On average, they are kept in homes for 5.9 days. That's nearly a week of potential interaction with your brand message, making leaflets a highly valuable marketing tool.


4. High Readership Rate

With 74% of mail items being read, leaflets have a remarkably high readership rate. When people receive something tangible in their letterbox, they're more likely to give it their attention, unlike the sea of emails and online ads that often go ignored.

5. Display-Worthy

Not only are leaflets read, but 4% of them end up on display. This means that a fraction of your leaflets finds a permanent place in homes or offices, constantly reminding recipients of your business.

6. Interactivity

Readers don't just glance at leaflets once. On average, they interact with each leaflet 3.1 times, whether it's for reference, sharing with friends, or acting on the call to action. This level of engagement is hard to achieve with many other forms of advertising.

7. Cost-Effective Advertising

When you compare the cost of leaflet distribution to other marketing methods it becomes evident that leaflets are a cost-effective way to get your message in front of potential customers – leaflets are inexpensive, and distribution can be a fraction of the cost of second class post. 


8. GPS Tracked Delivery

Worried about the reliability of leaflet distribution? Dor-2-Dor Bury & Bolton ensures peace of mind with GPS tracked delivery. You can rest assured that your message will reach its intended audience.

9. Guaranteed Delivery

Unlike digital ads that can be blocked or missed in the online noise, leaflet advertising guarantees delivery to every letterbox on your distribution list. Your message won't get lost in the swipe.

10. Tangibility Matters

In a world filled with intangible online content, leaflet advertising stands out as something physical that people can touch, hold, and refer back to. This tactile experience adds an extra layer of credibility to your brand.

In conclusion, the facts don't lie: leaflet advertising is a highly effective and cost-efficient way to promote your business.

With longer engagement times, high readership rates, and the ability to create lasting impressions, leaflets are a marketing powerhouse that should not be underestimated.

Ready to get started on your leaflet campaign? Contact Dor-2-Dor Bury & Bolton today to learn more about their tailored professional services that can meet every client's requirement, whether your campaign is large or small.

To learn more and contact Dor-2-Dor Bury & Bolton, click here.

About the Author

Faz Patel

Member since: 10th July 2012

Need a trusted local supplier of goods or services? Look no further! I'm Faz Patel and It's my mission to support local business owners, provide great opportunities for increased visibility and help them...

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