EIGHT TIPS ON LAYING OUT A WEB PAGE CONTENT BRIEF
Welcome to my blog on laying out a web page content brief.
Once you have identified what your users want, and learned how to create content for them, you will need to create a content brief.
What is a content brief? This is a page-by-page plan of what you are going to write for your site. The plan can be created by you, even if you decide to get a website designer to create your website.
Laying out the Content Brief
1. Title2. Description3. Headings4. Purpose5. Key vocabulary6. Key action7. Links to other pages8. Links to other sites
TITLEThis is the page title that will appear in Google's search results.
DESCRIPTIONThis is the page description that will appear in Google's search.
HEADINGSThis is refers to eachof the main headings on the page. If your page is not complex, it will be only your first heading.
PURPOSEWhat is the purpose of your page? For example, an article page may need to point visitor's towards information about products that will assist them with problems they are having.
KEY VOCABULARYThese are your keywords for the page.
KEY ACTIONAfter reading this page, what action will the visitor take? This may be 'submit form'. If the visitor does not click submit form the web page will have been unsuitable for its purpose.
LINKS TO OTHER PAGESThis is where you insert links to other pages in your website.
LINKS TO OTHER SITESThis is where you will put links to other websites eg http://www.microsoft.com
I hope you find this blog helpful. Please email me to firstname.lastname@example.org, if there are specific queries you have with creating web pages, and I will feature them in a blog.
24th October 2010
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