One of The Business Club's active and supportive members, David Berkoff explains why it is so important to use professional people to professionalise youy business! :
Can I give you a haircut? I'm very, very cheap.
I can use a pair of sissors. I can use a comb. (although I haven't used one for some time) so why don't you let me cut your hair?
Many SME's design and produce there own marketing material because they think they can save money by designing this themselves. They have PC with a design programme and they can use "clip art" or download pictures...but the end result is same as me cutting someones hair.
The person who's hair I would cut will not see the results (unless they look in a mirror), but everyone else can see and this will reflect poorly on their image, not mine.
And when the SME's marketing material is produced by unqualified designers who does this reflect poorly on. Yes the company.
Money is tight, but be aware that poorly produced marketing material can do you more harm than good.
Meet David at our next meeting on wednesday 16th Dec, Hendon Hall, North London. Call for an invite 0844 4180144.