Located on George Street, Saffron Walden, Modish was an existing business when local entrepreneur and self-confessed shoe-a-holic, Sarah Decent took over the independent shoe shop.
Brand new to retail, she kept the relaunch low key; however, now with a shoe shop that was recently named as one of the top 100 shoe shops in the Guardian Shopping Directory, there was no reason to act the wallflower when she decided to launch a new shop in Cambridge!
As Sarah explains, “Planning, asking others and speaking to experts proved to be invaluable! I had already employed Clare Rayner as my retail guru, so she was my first port of call, and together, we worked on Draft 1 of a project plan, alongside one of Clare’s contacts, Becki Rowe from Retail Marketing Maxim.
Armed with expert advice and information, and feeling more confident about the challenge ahead, Sarah set herself a deadline of opening Modish Cambridge only seven days after signing the lease! The one saving grace was that the shop only needed minimal work to get it looking great but she was asking a lot of herself and her team.
However, by putting time, effort and a lot of hard work in, she managed to meet her deadline, which also had a positive financial impact on the business, as she wasn’t having to pay rent on a shop that was lying dormant and not trading.
It was exhausting yet exhilarating, but although it was stressful, because Sarah had a plan, she knew exactly what she was doing and when it had to be done.
Here are her top tips for a successful business launch:
Modish can be found at 15 George Street, Saffron Walden, CB10 1EW and 3 Green Street, Cambridge CB2 3JU.
Member since: 10th July 2012
I've been running The Best of Bishop's Stortford since 2010 and I'm passionate about supporting all things local. In particular, we work hard to showcase the best local businesses who give the area it's...