With a fast-growing number of consumers now buying online, e-commerce photography has become something of a necessity for modern-day internet businesses, according to Billericay photographers Studio 190.
Almost every product or service imaginable is available online, somewhere in the world, which has prompted many retailers to switch to the internet to sell their goods and keep up with consumer habits.
However, the e-commerce industry has changed rapidly over the last decade and businesses have had to adapt to ensure their online image is as polished and professional as their competitors’. It’s no longer enough anymore to feature a sample of promotional images on a well-designed homepage, consumers expect to be able to view (in magnified detail) every product you are selling if they are going to be tempted to buy something they’ve never seen in reality.
Internet shoppers don’t have much to go on when sifting out the good from the bad and rely on the smallest details to determine whether they trust a company enough to make a purchase. This is why so many internet retailers are now turning to professional photographers to undertake their product imagery to guarantee their product is shown in the best light and to ensure the company image they are portraying is the right one.
Billericay photographers Studio 190 are experienced e-commerce specialists, and provide the service alongside event and portrait photography.
Karen Keal, who jointly runs the firm with her business partner Lynn Bishop, said “most e-commerce companies recognised the need for professional product images to strengthen their reputation but a few still insisted on a DIY job which undermined the quality of their products and usually amounted to a wasted effort.
“It’s all about time-saving. A retailer will take a long time to get it right when we have all the equipment, lighting and studio already set up. Our experience will also ensure we achieve the best angle first time,” she said.
“E-commerce is becoming very popular and people need to be able to professionally showcase their products in a virtual shop to stand a chance against their competitors. We work with web designers so we can resize photographs promptly according to the needs of the website to ensure the consumer has the level of detail required. The whole service is very quick, which is a necessity in this industry.”
Studio 190 offers high volume product photography at prices from just £1.50 per shot and regularly produces images for national advertising campaigns. Previous work includes food, vases, candles, socks and signs for houses.
For more information about Studio 190’s e-commerce photography services call 01277 630200 or click here to visit their website.
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