Nine Group launch 4-star Crowne Plaza Basingstoke hotel following extensive refurbishment
9th October 2017
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Hotel and investment company Nine Group - under its subsidiary SARR Investments LTD - has extended and refurbished the Crowne Plaza Basingstoke, which opened on 5th September.

The company has redesigned the Crowne Plaza Basingstoke to reflect their industry-renowned ethos of combining fully equipped business space with luxurious rooms and premium facilities, meeting the needs of those travelling for work as well as leisure.

The 4 star hotel comprises of 140 contemporary bedrooms, with a choice of standard, deluxe and club rooms, all equipped with high speed internet and 40” LCD TVs. Dining options include the ‘1449’ restaurant bar and grill, business lounge and Starbucks.

A choice of 8 conference and event rooms with a maximum capacity of 150 visitors per room ensures that any business meeting can be handled with ease.

Guests at the Crowne Plaza Basingstoke can benefit from complimentary access to the hotel’s Affinity health and leisure facilities, which are accessible 24 hours per day, 7 days per week and include gym equipment, weights, sauna and steam room. 

Located close to the M3 and Heathrow airport and only 45 miles from London, the hotel is the ideal base from which to explore Hampshire and the surrounding areas of Winchester and Southampton.

Winchester Cathedral, Windsor Castle, Stonehenge and Highclere Castle - home of Downton Abbey - are all within 30 miles of the hotel, plus family attractions such as Thorpe Park, Legoland Windsor and Paultons Park are all easily accessible.

Headed up by Vivek Chadha who was recently announced as the winner of Entrepreneur of the Year for the London and South region in Ernst & Young 2017 Entrepreneur of the Year awards, Nine Group is one of the fastest growing private hotel companies in the UK, employing nearly 800 people.

Upon the announcement of the re-branding, Vivek Chadha said:

‘I am delighted to reopen this hotel as a Crowne Plaza after completing extensive refurbishment from a previous Hilton venue. We have invested substantially in the refurbishment to make this the best destination hotel in Basingstoke, offering both business and leisure facilities.’

Vinay Malhotra, general manager of the Crowne Plaza, Basingstoke added:

‘Our dedicated meeting and events team look forward to welcoming you to the Crowne Plaza Basingstoke, where we can cater for any conference or board meeting with ease in our suite of 8 conference rooms. Our location and choice of bedrooms also makes the hotel the ideal destination for family breaks. The IHG Rewards club ensures all guests can benefit from our loyalty program.’

The Nine Group portfolio is diverse, with a mixture of residential and commercial property,

plus hotels including the newly acquired Greenwich Peninsula hotel, the Trafford Park hotel

in the centre of Manchester, Novotel London Heathrow airport, Mercure St Albans Noke

Hotel and the Holiday Inn London Watford Junction.

Crowne Plaza Basingstoke website:

Nine Group website:

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