We may be seeing signs of an economic recovery, but some consumer trends that emerged during the recession look like they are here to stay. Shoppers are expected to retain their value-driven savviness and the rising popularity of convenience does not seem to be waning.
On top of that, as consumers increasingly shop across different channels, they want a consistent experience as they shop whenever they want, however they want and with whomever they want.
Convenience and price were the top priorities for the 2,000 shoppers surveyed for Retail Week’s The Consumer 2014 report, published in partnership with BT. They were also ranked as the top drivers of loyalty.
Here are some key findings from the report:
You can read the full report at the Retail Week Customer Experience website.
