Consumers want convenience and price, states new retail report
16th July 2014
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We may be seeing signs of an economic recovery, but some consumer trends that emerged during the recession look like they are here to stay. Shoppers are expected to retain their value-driven savviness and the rising popularity of convenience does not seem to be waning.

On top of that, as consumers increasingly shop across different channels, they want a consistent experience as they shop whenever they want, however they want and with whomever they want.

Convenience and price were the top priorities for the 2,000 shoppers surveyed for Retail Week’s The Consumer 2014 report, published in partnership with BT. They were also ranked as the top drivers of loyalty.

Here are some key findings from the report:

  • 52.3% of consumers start their journey in store
  • 41.5% describe their shopping behaviour as mainly in store
  • 85.2% list price as the most important factor in store
  • 49.2% state a slow website deters them from shopping online
  • 50% surveyed in the 25-54 demographic are put off online shopping by inconvenient delivery times
  • 40.7% say convenience keeps them loyal to a retailer
  • 34.7% say loyalty cards keep them loyal more than anything, especially for women
  • 50.9% say improving online services is in their top 5 opportunities for retailers to enhance their shopping experience

You can read the full report at the Retail Week Customer Experience website.

About the Author

Amanda Wynne Evans

Member since: 3rd December 2013

I'm Amanda Wynne Evans, Director at thebestof Wrexham, championing local businesses and marketing our great town! I'm also the managing director of Wynne Media, website and graphic design based in Wrexham.

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