Today has been a frustrating one for me. As someone who lives and breathes business growth and marketing, toiling to generate enquiries for local businesses, it is somewhat demoralising to find that many people cannot even be bothered to answer their phone to potential customers.
It is business sabotage on an epidemic level, and business owners are their own saboteurs! If you run a business and spend time and money on marketing, why would you not make sure there is someone to answer the phone? It is YOUR responsibility to make it easy for a customer to buy.
Do you really think a potential customer is going to waste their valuable time leaving a voicemail message and then wait for you to call them back, just so they can buy from you?
The chances are, if you don't answer, your competition will. And guess who gets the order...
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