30% off new Jaguars & Range Rovers - you decide
22nd December 2008
... Comments

The Jaguar/Land Rover situation is more complex than at first meets the eye. If this Indian owned company goes under not just their employees will suffer. The jobs of tens of thousands of workers employed by small engineering companies supplying Jaguar will also fail. We will also lose a company that in normal times would provide us with substantial exports, perhaps with easier sales now that our pound has nosedived.

However does it make any sense to add to the huge stockpile of motors by continuing to make more?. Particularly if it is at the taxpayers expense!

An immediate influx of capital is needed. The stockpile must be significantly reduced. What would any other business be forced to do?

HAVE A SALE! A REALLY BIG SALE! 30% OFF (OR EVEN MORE).

This will hurt, forced Sales always do, it will have a knock on effect all down the line into used cars, and other manufacturers (with similar difficulties) may be forced to join in, but I believe that this is the only sensible solution. It will have an immediate result. Government discussions if leading to a subsidy, loan or gift, will be a protracted process that will constantly add to the stockpile.

Sometimes you just have to take the medicine. The sooner you take it the sooner you recover. Do you have a better solution?

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