Novo Nordisk and dizzy : Support for Diabetes Team Up For World Diabetes Day
9th November 2011
... Comments

Crawley MP joins in the fight against diabetes


Crawley residents will have an opportunity to consider diabetes symptoms information and have their blood sugar tested as part of an awareness event to mark World Diabetes Day on Monday 14 November in Queen’s Square, Crawley.


Henry Smith, conservative MP for Crawley will join Novo Nordisk, the world’s biggest manufacturer of insulin which has its UK headquarters in his constituency, and West Sussex social enterprise DIZZY to meet the Crawley public at the awareness and blood glucose testing town centre event. Novo Nordisk and DIZZY are conducting a radio advertising campaign on Heart radio in the local area to encourage people to come along to the event, collect information and if they want, have their blood glucose level checked.


Explaining why he is joining in the fight against diabetes on World Diabetes Day, Henry Smith said: “Despite efforts to raise awareness, the number of people affected by diabetes continues to increase at an alarming rate yet many of these cases would be preventable with lifestyle change. The latest statistics announced this October show that over 2.9 million people in the UK are currently living with the disease1 and by 2030 it is estimated that this will increase to 5.5 million people2. At current rates we know there are over 4000 people in Crawley living with diabetes. We want to spread the message that an active, healthy lifestyle can prevent at least some cases of type 2 diabetes."


World Diabetes Day was created by the International Diabetes Federation (IDF) and the World Health Organization (WHO) and its member associations in 1991, and is held every year on November 14. Novo Nordisk’s ‘Changing Diabetes®’  campaign works year-round to focus on raising awareness of diabetes, prevention and effective management of the disease.


Within the UK, it is currently estimated that 10% of the NHS budget is spent on diabetes.  Last year this was estimated at £9 billion a year or £1 million per hour. Currently 40% of people in the UK with diabetes are at high risk of complications because their glucose control is not within its target.


“Diabetes can affect anyone, at any time,” said Viggo Birch, Managing Director of Novo Nordisk Limited. “Promoting greater awareness of diabetes, the risk factors and warning signs and encouraging people to seek help if they have concerns is vital. As a world leader in diabetes care, it is Novo Nordisk’s aspiration to advance the current approach to diabetes care and defeat diabetes by finding better methods of diabetes prevention, detection and treatment. Novo Nordisk is a proud supporter of the World Diabetes Day campaign.”


To find out more information on dizzy : Support for Diabetes click here

About the Author

thebestofworthing .

Member since: 10th July 2012

We promote everything that's great about Worthing & the surrounding areas including Shoreham, Lancing, Worthing all the way to Arundel.

We champion and showcase only the best local independent businesses....

Popular Categories