Blogging can be hard. Here at thebestofWirral, we’re always looking for great new blog content for our readers to enjoy.
For a lot of businesses and individuals, trying to come up with something stimulating, creative and useful on a regular basis is too time consuming to take seriously. Writers’ block can be crippling, but what if you’re not even a writer? It’s sometimes tempting to jack it all in.
But letting a blog dry up and die sends a strong message to any readers, old or new, out there in the blogosphere. And it’s not a good message.
People might ask, what’s wrong with this company? Have they run out of creativity? Are they in a slump? Are they even still trading?
Of course, hiring a talented copywriter is one way of making sure that your brand identity continues to shine for the long term.
But that’s not for everyone.
Want some free tips? Of course you do.
Start with a strategy. Sitting down to write a blog cold is the hardest way to go about it. Make things easier for yourself from the outset.
Set some time aside to come up with great blog ideas and commit to a writing schedule. Involve everyone you can in the brainstorming: the more, the merrier.
The themes you choose to blog about will largely be based on your industry, but there are some areas that will be consistent:
Industry advice and tips. Just like this one.
Timely events. What’s in the news? How will it affect your audience?
Other blogs. No, don’t copy them! Cite them, respond to them, give your perspective.
Most importantly, make your blogs engaging. Encourage comments. Get a discussion going.
Once your visitors start becoming repeat visitors, you know you’re doing something right.
A great way to start is to comment on this blog post and consider linking to it from your blog.
