The Portman Estate's plans for a major new redevelopment on Edgeware Road have been accepted by Westminster City Council's Planning and City Development Committee. Wider plans for the regeneration of the Edgware Road district have already seen a £600,000 makeover of Old Quebec Street completed.
Alongside two other projects, Portman Estate's proposal includes a 10,000m2 building to replace the old 1970's Marble Arch House. The new building will be made up of homes, offices, shops and restaurants, giving this key gateway to the West End much needed improvement. 66 Great Cumberland Place and 60 Gloucester Place are also set to be converted into flats under the new proposal.
These plans will continue the rejuvenation of the Edgware Road following a £7 million renovation of local shops in January 2009, which encourages people to visit the unique collection of boutiques and restaurants. It will also make sure that the area continues to attract visitors over the Olympic Games and for generations to come.
John Walker, Westminster City Council's Operational Director for Development Planning, said: "Developments like this are crucial to make sure that the West End is transformed to ensure its success for generations to come. The architecture across the area needs to reflect the improvements which are already being made to one of the world's most popular shopping streets which include a new diagonal crossing at Oxford Circus and the revamped Marble Arch. Projects like this should see the West End renewed and invigorated, and this important entrance to Oxford Street given a much needed lift."