The Power of Listening: How Customer Feedback Fuels Growth
18th September 2025
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Recently, I had the privilege of working with Jason and the team at Pyrotek UK on a Lean Process Improvement project. We focused on streamlining their materials management, reducing waste, and unlocking efficiencies. The results were fantastic — but what stood out most was their feedback afterwards.

Watch the video testimonial at https://youtu.be/o7ALzMFXFlg

Hearing them describe, in their own words, how Lean had changed their day-to-day work was more powerful than any metric on a spreadsheet. It wasn’t just about saving time or money, it was about confidence, clarity, and culture.

That’s the real value of customer feedback. It:

  1. Validates the impact of your work
  2. Uncovers fresh insights you might have missed
  3. Provides powerful stories that resonate with future clients

At Go True North, feedback has become central to how we grow. It shapes our consultancy work, our Vision to Venture start up programme, and the way we build partnerships across the Chamber network.

The message is simple: your customers are your best sales team. Listen to them, learn from them, and share their stories. Because nothing builds trust like hearing the results, straight from the people who experienced them.

If you’re not actively collecting and sharing feedback yet, start today. A quick testimonial, a short interview, or even an informal conversation can open doors you didn’t expect.

After all, growth doesn’t always start with a new strategy. Sometimes, it starts with simply asking: “How did we do?”

If you’d like to explore how Lean thinking and customer feedback can unlock growth in your business, let’s connect. Through Go True North and our Vision to Venture programme, we help businesses of all sizes improve efficiency, boost profit, and build stronger customer relationships.

Visit https://gotruenorth.uk or email me at info@gotruenorth.uk to find out more.

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About the Author

Neil Betts

Member since: 16th October 2024

As a Management and improvement systems coach, I help organisations, business owners and individuals improve their business performance. With an ability to see the big picture, I can identify strategic...

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