Many small business owners have tried AI tools, but are still unsure how to use them consistently, safely, and in a way that saves real time.
In this practical 30-minute session, Mat Keys, founder of newlens, will show where AI can add value in a small business, how to get better results from everyday AI tools, and how to choose a sensible first use case without overcomplicating things.
The session will cover practical examples such as inbox triage, meeting follow-ups, quote support, customer replies, and simple automation opportunities. It will also highlight common risks, including unreliable outputs, sensitive data, shadow AI, and the need for simple internal rules.
Delegates will have opportunities to ask questions after the talk, and leave with clear first steps for using AI to reduce admin, improve follow-up, and stay in control.
About Mat
Mat Keys is the founder of newlens, a Sudbury-based AI, automation and business intelligence consultancy. He helps small businesses reduce repetitive admin, improve enquiry handling, and use AI tools safely and practically. Mat has over 20 years’ commercial data and reporting experience, with a background in pricing, CRM analytics, reporting, and process improvement.
You can follow him on LinkedIn here or visit him on stand 11 at the Expo
Please note: We are not charging for places at the Sudbury Business Expo Seminars, however, due to consistant no shows in previous years, we are asking for a £15 deposit that will be refunded when you check in. If you don't turn up, or give us 24 hours notice, we will donate your deposit to our nominate charity, Hourglass (Safer Ageing) and Sudbury Arts Centre.