You start the day with good intentions. Then the emails roll in, an invoice needs chasing and someone fills in your website form. By lunchtime, the work that actually brings in money is still waiting.
newlens calls this the "Admin Tax": the hours your business spends on work a system could do. The retyping, the chasing, the copying between screens. Most owners feel it. Very few have ever measured it.
Or maybe it is AI. You have heard what tools like ChatGPT and Claude can do, but you are not sure where they fit in your business, or where to start.
Based in Sudbury, newlens helps local businesses find that time, put a number on it and get it back. Practical automation, plain-English AI coaching and clearer reporting, from someone you can sit down with face to face.
Three ways to work with newlens
Typical examples are sorting the inbox, chasing invoices, replying to website enquiries, sending booking reminders and moving data between systems so nobody types it twice. newlens tackles this work in three clear steps.
Paying for ChatGPT or Claude but not getting much from it? The AI Confidence Session is 90 minutes, one to one, at your desk. Mat sets up your tools, builds a personalised set of instructions with you and puts them to work on two or three of your real tasks. You drive throughout, and leave with a written guide so it sticks.
Sessions run on site across Sudbury and the surrounding area. Workshops are available for teams.
For businesses that need to see their numbers clearly. Pricing and margin work, dashboards, reporting and Salesforce, scoped to your business and quoted in writing.
Prices for the Audit, builds, service plan and coaching are on the newlens pricing page.
N4B, a Sudbury networking group, cut its fortnightly meeting admin by more than 98%. What used to take its organiser 90 minutes to two hours each cycle now takes about a minute.
Meet Mat Keys
newlens was founded by Mat Keys, who brings over 20 years of experience in commercial data, pricing and analytics. He is a Member of the British Computer Society (MBCS). He has spent his career helping businesses make better use of their data and systems, and now applies that experience to local businesses, at a size and price that fits them.
His approach is simple. Find the work that wastes your time, put a number on it, and fix what is worth fixing. And because Mat is local, you work with a real person, face to face.
Not sure where to start?
Book a free 30-minute call. No charge, no pitch. Mat will tell you which route fits, or tell you honestly if none does yet.
Prefer to look first? The free "Admin Tax" Calculator and AI Readiness Check on newlens.ukgive you a private starting point.
Book a free 30-minute call or email info@newlens.uk.
See how newlens works
A short video explaining how newlens finds, measures and removes the "Admin Tax".
Sudbury Business Expo 2026 - What a Day!
15/06/2026
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