A report on BBC TV today has highlighted the fact that nationally people are buying more goods and services in their local areas as opposed to travelling to major towns and cities. Three facts seem to be influencing peoples decisions:
1/ Travel- The high cost of travel is a major factor, one interviewee said she would rather spend her travelling costs on goods than fuel/fares
2/ High street- People seem to becoming more aware of the importance of having a vibrant "high street" in their local town.
3/ High street merchants know their local markets best and offer what the locals want.
Rotherham is the town leading the way with the most loyal local people, but it seems to be a trend that is spreading.
Lets follow this in Stratford upon Avon, keep your eyes on www.thebestof.co.uk/stratford for the best offers from the best local businesses.
