Good news for clients of thebestofrossendale!
I recently stumbled across an interesting article on the BBC; online advertising expenditure in the UK has overtaken television spending for the first time. Online spending grew 4.6% in the first half of 2009, while TV spending shrank 16.1% .
E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising.
The recession has sped up the migration of advertising spending to online sources- rather than more traditional media such as print, radio and television.
This change has happened almost a year earlier than expected, as TV adverts have long been considered one of the most effective forms of marketing and this is a concept that is hard to change.
Technology firms were the biggest spenders on online advertising, followed by telecoms firms, the finance sector and entertainment and media.
Online banners (which funnily enough, we can provide!) have "performed notably well against its peers in TV, print and radio", said Guy Phillipson, chief executive of the Internet Advertising Bureau.
It is really positive that people are recognising the accountability, measurability and value of online advertising, something that can only be good news. Though of course, we can promote local businesses offline as well as through our wonderful website!
