Bright and Dark Side of Brands
  • University of Portsmouth
    Portland Building
    Portland Street
    PO1 3AH
  • Wednesday 23rd October 6:00pm until 8:00pm
A professorial inaugural lecture by Yuksel Ekinci, Professor of Marketing, University of Portsmouth.

Existing studies investigating the notion of consumer-brand relationships acknowledge its value for companies and consumers. Today, brand equity is one of the most valuable business assets as it has positive influences on consumer purchasing behaviour and firm performance. Despite recognising the positive effect of brands on consumer behaviour, little attention has been put on their dark side. This public lecture examines brands from a consumer perspective and discusses their positive and negative implications on consumer behaviour.

Date: Wednesday 23 October 2019

Time: 6-7 pm, followed by a drinks reception

Venue: University of Portsmouth, Portland Building, Portland Street, Portsmouth PO1 3AH

Parking: Milldam car park on Burnaby Road (PO1 3RE) is available after 5pm

Contact: (023 9284 3757)

Social Interaction
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