Today Butlins of Holiday camp fame, launches its search for the artists of the future with the first ever Toddler Art Prize, a prestigious competition with a prize fund totalling £10K that aims to find Britain’s leading contemporary artists aged 4 or under.
“We’re searching for the mini Mondrians, weeny Warhols, and petite Pollocks.” said Mike Godolphin, Head of Entertainment at Butlins.
A panel of judges from the Contemporary Art Society which is the leading national organisation which has been encouraging the appreciation and understanding of contemporary art since the year 1910 - will choose twelve pieces of submitted artwork for exhibition at a gallery in East London in October 2010. There's no Butlins in Plymouth but Minehead is not that far away.
The shortlisted toddlers and their families will be invited to an ‘orange squash and canapés’ opening and award ceremony, where winners will be revealed and the first ever winner of the Butlins Toddler Art Prize announced.
The chosen 12 talented toddlers will share in a prize fund totalling £10K with the winning toddler banking £500 in cash.
Entries can be anything from paintings to sculptures to installations.
Here's a quick one minute video for the launch, which is included in our online media release
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