Growing your business? The benefits of getting back to basics when it comes to business communication.
26th October 2010
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Growing a business often requires getting back to basics and getting back to the raw essence of business – Communication!

One way to grow, keep and win-back those all important relationships with your customers is Direct Mail.

Despite the huge increase in internet marketing strategies, direct mail still has an important part to play.  It is much more measurable and targetable than most internet marketing campaigns and not much more expensive. If nothing else Direct Mail is the essential partner to any on-line marketing campaign.

After a successful first year running Direct Mail Campaigns for Chris Cardell, the UKs Leading Expert on Entrepreneurial Success, Keeps Printing are using their expertise to help and assist companies across the UK to achieve the same successes with their Direct Mail Campaigns.

Hailed by Chris Cardell at his recent Millionaire Retreat in London, Keeps Printing were in first class company with Dan Kennedy, the ‘Godfather of Direct Mail’ from the USA. Attending the retreat gave us many opportunities to benefit from Dan Kennedy’s wealth of experience, suggestions, tips and ‘real time’ hot seat solutions to typical ‘off-line’ marketing challenges.

Using recent successes and foresight Keeps Printing have positioned themselves as Direct Mail experts and are building upon their success by offering this service to local companies and organisations. Graeme Goodwin from Keeps says “Direct Mail is the best way to tailor and personalise your message to your customer base and your target customers. It enables ‘one to one’ communication and other than actually standing in front of a customer is the next best way to engage the customer, with the physical senses – we make sure your message in Print will have a ‘looks good’ and ‘sounds good’ creative effect.  As well as this it is portable and can be taken to read anywhere, customers love the ability to read the information when it’s convenient for them”

A typical Direct Mail campaign can include some or all of the following elements;
Post Cards, Info / Data Sheets, CD / DVD Insertion, Product Catalogue / Brochure, Complete Postage fulfilment.

As well as offering Direct Mail Fulfilment Keeps Printing print and supply Business Stationery, Brochures, Leaflets, NCR sets and pads, CD / DVD ‘on-face’ printing and inserts, Menus, Tickets and Newsletters.

Keeps Printing have evolved from Printaquik and PCP (UK) Ltd and have supplied Design and Print service to local companies since 1981. National clients include; BBC Good Food Show, The Clothes Show, BBC Haymarket, Cardell Media Ltd, London Fashion Week, London Edge and Andrews Sykes Group. 

Keeps Printing can help you get your message out to your customers with affordable Direct Mail campaigns.

Call Graeme or Claire now on 01635 818835 and change your future by getting your message in front of customers.

Or email:                     

About the Author

Dawn R

Member since: 9th July 2012

Working in the world of marketing and communications, I have a real passion for helping people and businesses become the best that they can be. And whilst working hard is of course important – I believe...

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