When most businesses nowadays have website, it is becoming increasingly more difficult to make yours stand out. Also in this age of social media consumers are getting their information in a whole new way.
So what can put yourself above your competitors in the modern day internet where everyone and their cat (I’m not joking there) has a website? The answer - is video.
With the increase in broadband speeds (fibre broadband coming to Herefordshire in 2016) has meant that 20% of mobile users view videos daily on their phone and 42% of daily traffic for mobile networks was used on viewing videos.
That’s against 10% that’s used for social networking and 6% for news and information.
So that's 42% of daily mobile traffic that you’ve completely cut your business out of because you don’t have a video on your website or on youtube.
That’s not even counting the 51 minutes of online video watching Britons get up to every week on their laptop/desktop or tablet.
Like the internet in it’s infancy when there were truly awful website designers making a living as well as the good ones, there are those videographers who are truly awful.
And, like slick good looking websites, effective videos come at a price. So make sure you hire a videographer that understands your business and where it’s heading as well as has a great artistic eye, because you’ll want that video to stand the test of time.
Hello Herefordians, I am the resident blogger for Best of Hereford, keeping you up to date on anything from Business to Beauty. Please feel free to leave comments below of anything you'd like me to write...