On Thursday 19th February from 3.30pm–5pm, Care UK’s Parker Meadows on Redlands Lane will be holding a special session as part of The Big Dementia Conversation – a nationwide initiative designed to show people how to better understand common symptoms and how it is possible to live well with the condition.   While awareness of dementia has improved, survey data from Care UK reveals families still face challenges when it comes to communicating with loved ones. Nearly four in 10 people (39%) said they avoid visiting relatives with dementia because of how difficult it can be, and nearly all of those polled (96%) feel communication barriers prevent meaningful interaction.   To help address these challenges, Care UK has launched The Big Dementia Conversation for the third year running, encouraging practical support and greater understanding for families and communities.   The ‘Staying connected: a guide to dementia-friendly conversations’ session at Parker Meadows will be led by the home’s Customer Relations Manager, Joe Gould. The event will explore practical ways to communicate more effectively with people living with dementia, while offering simple strategies to stay connected, reduce frustration and create more meaningful moments in everyday life.   Lukasz Mikolaj Irzabek, Home Manager at Parker Meadows, said: “When dementia progresses and a relative begins to experience increasing cognitive impairment, it can be challenging for families and friends to know what to do or say.   “Many people find it difficult to communicate effectively with a loved one living with dementia or to connect sensitively when a family member becomes confused or disoriented. We want to change this, which is why we’re delighted to be taking part in The Big Dementia Conversation again by hosting our own free advice event.   “We encourage the local community to join us so that together we can build a more dementia-friendly Fareham.”   In addition to the event, the Fareham community can explore a newly launched online advice hub, which features in-depth conversations with families of people living with dementia alongside expert advice from Care UK’s specialists. They can also obtain a free guide packed with practical tips and designed to help relatives overcome communication barriers and interact more easily and confidently with loved ones living with the condition. To find out more, please visit careuk.com/bigdementiaconversation.   Parker Meadows provides full-time residential, nursing and dementia care, as well as short-term respite care. The home incorporates plenty of space for hobby and leisure activities in addition to independent-living bungalows on site. The layout of the building is configured into a series of individual suites, each having a dedicated lounge and dining room to facilitate the creation of close-knit communities.   For more information about Parker Meadows and to book your place for the event, please call Customer Relations Manager Joe Gould on 01329 889 571, email joe.gould@careuk.com or visit careuk.com/parker-meadows.