Soon we'll be able to meet and network with potential customers and business contacts is also just around the corner.
So, it’s important that you’re all set for when you strike up those great conversations - you'll need to be remembered in the right ways.
You see, the basic rules of business never change. Perception is still everything and now is the right time to make sure your card is set up to help your business – not hinder it!
If you want to be perceived as a leader, a winner, a person to do business with, then your business card has to be very convincing. Your business card is possibly your most prolific print marketing piece.
What sort of impression do you get from others’ business cards? Cheap and flimsy cards make their carriers look unprofessional and amateur.
You need to get your cards designed and produced by professionals. It’s a lot cheaper than you think and much less costly than a bad impression.
Don’t skimp on printing costs. It’s amazing how many companies will spend the money to have very nice business cards designed, only to get the cheapest, lowest-quality printing. The card is ruined.
✔️Functionality - What are people thinking when they produce cards you can’t contact them with?! Phone number, email and website are a must.
✔️Your message - A hard-hitting tagline that speaks to your audience and differentiates you is vital. Your card has to say who you are and your USP!
✔️Corporate email and URL - You need a grown up email address and domain name. Not Yahoo!, not Gmail. A real honest to goodness domain name for your business.
✔️Social media - Your Twitter, Facebook and LinkedIn are essential, and maybe even your blog URL. Send the message that you’re an active participant in how business is getting done today.
Business cards can be a powerful tool, or a liability. Which one is yours?
☎️Want someone from the outside to give your card some honest feedback on how it portrays you and your business? Just give us a call on 01737 350 079 or send us an email via epsom@thebestof.co.uk☎️
