According to the results of the recent Buy Local survey commissioned by thebestof.co.uk – the UK’s leading marketer for great local businesses – the majority of Brits believe their local high street is in decline and supermarkets are responsible.
A further 60 per cent of those that took the survey agree that the government isn’t doing enough to encourage and support small retailers.
The survey comes in contrast to the latest CBI figures which actually suggest high street sales are up, with 58% of retailers saying that the volume of sales rose during October.
‘thebestofEaling’ owner and local business expert, Hazel Hutchinson said "It’s interesting that there is still a strong perception that the high street is in decline – especially when it comes to local retailers and small businesses. With the rise in VAT next year this could become an even bigger issue.
What shop owners need to understand is there are many ways that they can compete with major chains. For example, by setting up special offers specific to the local area, and by building a reputation as a local champion you can really capture the imagination of the community."
According to Hazel there are many things local high street shops can do to boost revenue and footfall: