For many business owners, posting yourself online can feel a little uncomfortable. Whether it’s recording a video or even going live, it can bring a mix of nerves and self-doubt. That’s exactly where Joanne Lazarus and her business, The Confident You, comes in.
Joanne works with business owners who want to feel more relaxed and confident when representing their brand online. Her aim is simple, to help people be seen in a way that genuinely reflects who they are and what their business is all about.

A Background That Brings Real Understanding
Joanne brings over 30 years of experience as an actor and drama practitioner to her work. Having spent decades performing and helping others express themselves, she understands first-hand what it feels like to be in the spotlight and sometimes feel vulnerable doing so.
She now also works as a brand shoot photographer, giving her a unique perspective on both sides of the camera. Joanne understands how intimidating it can feel to step in front of the lens, but she also knows how powerful it is when someone begins to relax and show up as themselves.
Her calm and encouraging approach helps clients feel at ease, guiding them gently through the process so they can let go of nerves and feel more connected to their brand.
Workshops That Help You Feel More Comfortable
Alongside her one-to-one work, Joanne runs confidence workshops designed to help business owners feel more comfortable putting themselves out there.
These sessions explore things like overcoming camera nerves, building confidence, and learning how to present yourself in a way that feels natural and true to your brand. Joanne also runs workshops that focus on improving social media content, helping business owners feel clearer about what to share and how to show up online.
The focus is never about being perfect. It’s about helping people feel confident enough to be themselves.

Connecting Through Social Media
Joanne also enjoys connecting with people through her Instagram platform, where she regularly shares tips, encouragement and ideas around confidence and visibility in business.
Her content offers practical advice for business owners who want to show up more confidently online, without feeling like they have to change who they are.
Through The Confident You, Joanne Lazarus is helping people step forward with more confidence, feel comfortable being seen, and represent their business in a way that truly reflects them.
I recently completed Joanne’s Confident You course and I highly recommend both Joanne and the course. It completely changed my mindset about posting videos and pictures online and as a …
Joanne’s shoots are wonderful, she really has an eye for finer details and positioning, she’s amazing at putting you at ease and helps you to feel confident in front of …
Joanne is just an incredible human who instills confidence in everyone . She’s super patient and her work and creativity is second to none . She’s professional and fun and …
Joanne’s shoots are wonderful, she really has an eye for finer details and positioning, she’s amazing at putting you at ease and helps you to feel confident in front of …
Joanne is absolutely amazing in what she does. Getting people contribute their photos taken. I have hired Joanne for a few events now to capture the moments and she is …
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