Dave Henson, our guest blogger from Novamedia, shares his thoughts:
We all know that having an online and social media presence is an important marketing tool today.
So with this in mind, you’ve ticked all those boxes, got yourself a veritable patchwork quilt of disparate online presences – your website, your Facebook page, maybe a Twitter account and a YouTube channel. And you may even have taken the next step too and are running email marketing campaigns. Individually they are they probably doing a pretty good job as a marketing method for your business, but the big question is how can you take it up a gear, making them work together so that they become even more effective and supercharged?
Novamedia have come up with a clever solution that we're happy to share with you, one that we use ourselves, and have also had success with some of our clients (so it works!). It's a system that takes into account all our social media presence as well as our blog and email marketing and uses a set method to determine how they should interact. We call it our social media matrix.