HEFF is an organisation dedicated to promoting local food producers across the Midlands. Based at Shropshire Food Enterprise Centre in Shrewsbury, HEFF recently hosted artisan food producers from Sweden, really spreading the word about our county!
This Summer sees the launch of a brand new lifestyle magazine in Shrewsbury. Aimed mainly at the key 18-44 audience, look out for In The Know come July. Packed with informative yet informal content, this is going to be THE magazine for Shrewsbury.
Last year's event saw live music on the streets, fancy dress parades, a town crier, pirate parties, cooking demos, art on the railings, bicycle smoothie making, magic and trains running on the heritage railways.
Ed Warren from the TASTE kitchen at Shropshire Food Enterprise Centre is heading up a brigade of top chefs for the HEFF Diamond Awards Gala Dinner. Celebrating fine regional produce, this is THE food and drink event to attend in the Midlands this Summer.
Advance tickets are now on sale for the 2011 Shropshire County Show. It is being held a month earlier than last year's inaugural event; so clear your diaries if you can for May 14th and 15th! Advance tickets are cheaper than on the gate.
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