It is getting chilly in the office and it does feel like October. We simply find it difficult to believe that when we send you our next Newsletter both Halloween and Bonfire night will have been and gone. So, whilst these two occasions are not necessarily opportunities, they have made us think about time passing us by and possible opportunities that may be missed by businesses.
One of the most common missed opportunities that we discover when speaking to local businesses is the collection of reviews and testimonials. When we discuss reviews and how these are an integral part of your Bestof profile, businesses tell us that their customers often give them feedback during face to face meetings or via telephone conversations. However, they just do not ask if the customer would allow them to write down their comments in the format of a short quote or testimonial, which is why we promote the collection of reviews heavily and supply review cards too.
Customer feedback is increasingly sought before buying products or subscribing to services. With so many online platforms including your web site and social media demanding a continual flow of fresh content, a regular influx of customer feedback can be an additional source of new information to showcase on these platforms.
We have also been thinking about missed opportunities with social media. Whilst so many of us are active on Facebook, Twitter, LinkedIn with business pages and accounts, do we make our customers aware of this through other means or are we just hoping that marketing our social media presence through social media or possibly via our web site is doing enough for us? For example, do you have your social media links on your email signature? If you are a retailer or have a reception area at your premises, is there anything around that shows your customers you have a Facebook page, Twitter feed or LinkedIn account that they can ‘like’, ‘follow’ or ‘connect to’? These all seem like simple little ideas, that are overlooked and small changes can so easily enhance your 'joined up' approach.
When we meet with local businesses, we readily offer advice, because as someone from the outside looking in with our marketing experience and know how, we often find small missed opportunities where you can make small changes and gain new customers.
Beaford Arts
Beaford Arts is a charitable arts organisation which does an amazing job bringing a variety of professional art events, theatre productions and live music performances to villages around Barnstaple and across rural North Devon. Engaging young and old in the creativity of performance, art classes and craft workshops.
Portmore Golf Park
With lovely views over the town of Barnstaple, Portmore Golf Park is a friendly family-run golf club that welcomes non-members to its two beautiful courses. The club also offers golf tuition and a floodlit driving range as well as a clubhouse you can hire as a wedding venue, party venue or meeting room for your business function. For more information call 01271 378378
Take a look at our great local offers...
Confidential Review of Your Insurance Cover
Try our effective step-by-step approach to gathering information from you so we can review your current insurance requirements, source quotes from the whole market and put forward our best terms in a detailed report. This service is completely free, applies to business and domestic policies and requires no obligation to change from your current provider. Call us a couple of months before your policy is due to expire and make an informed decision about your insurance policies.......refreshing eh? Call 01271 309131 to make an appointment
No Obligation Appraisal of your Pensions & Investments
In the last 12 months there have been a multitude of changes to way you access your pension fund. And despite greater regulation by the FCA, there are still fraudsters and scammers trying to get their hands on your hard earned money. Martin Critchard is a longstanding and well respected independent financial adviser based in North Devon who can help you make informed decisions about the best use of your pension fund into your retirement years. Call 07827 447968 to make your appointment with Martin. Conditions Apply. Please be assured. Martin is regulated by the FCA and he will not advise any changes if your pension and investments suit your requirements
Love local events, let us enlighten you!
Christmas Activity Week with Rock and Rapid
Let your kids climb to new heights. Rock and Rapid are providing adventures for your kids to have a wild fun packed Christmas to remember
Read all about it. Local news and updates just for you!
Trick Or Treat Rules To Stay Safe And Have Fun
If you're heading out onto the streets of North Devon this year for some Trick or Treating, remember to follow these simple guidelines to staying safe and having fun.
Halloween Ghoulish Games For Your Little Ones
The 31st of October can be quite scary for very little ones, but party games can make it fun for everyone. Here are a few of our favourites:
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