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Hi It's fair to say that many of us business owners have become seasoned business networkers over the years. Each week or month, some of us set our alarms for about the time the birds start to sing and head to a meeting with other businesses before our working day begins. Other’s either meet at lunchtime or after work, sharing the experiences of the day with other like minded business people. However, the concept of networking can be daunting for those who haven’t yet given it a go. Whether you're a seasoned networker or ‘first timer’ I thought these three tips may either focus you as a seasoned networker or alleviate some preconceived fears if you haven’t yet explored the possibilities and opportunities of the business networking world. The first is your stock of business cards – Whenever you attend a networking event, it’s essential to take along at least twenty business cards, as there are opportunities to hand these out during meetings. This may seem to be a basic tip for those who already attend meetings, but you might not be surprised to hear that even regular networkers are heard to say that they haven’t got any cards with them today…am I right? How quickly can you describe what you do? This is our second tip, because it’s really beneficial to have a quick pitch, i.e. a sentence that quickly describes what your business or you do. Sometimes (especially during open networking) you only get a very short time to speak to others. Therefore it’s good to be prepared for this, as some networkers like to work a room, circulating quickly with attendees and you'll possibly only have their attention for a short amount of time. It's good to make an impression as quickly as you can. This isn't your one and only shot by any means, particularly if you commit to attending events on a regular basis, but it will certainly help you build a rapport with some of those around you. It’s certainly worth sitting with a note pad and giving it a little thought before the meeting. And finally, always have a ‘one minute commercial ready’ – If you attend regular events, you’ll make adjustments to this. Essentially your one minute should begin with your name, followed by the name of your business, a quick description about your business either in its entirety or a particular aspect of it. You should then let those around you know what you are looking for from them and remember, you not only promoting your business to them, but also everyone they know too, so find out who they know that needs your products or services. Many regular networkers will alter their pitch at this point, asking for a variety of different things each week or month, e.g. 'we're looking for local solicitors’ ‘I’d like to speak to people you may know who are time challenged' etc. Always end your one minute by repeating your name and the name of your business and if you can think of a ‘memory hook’ a snappy description of your business that will help those around you instantly remember what you do, this really does help. If you'd like some practice at business networking, you'd be very welcome to join several groups in Barnstaple. Check out these regular events, at different time of the week in North Devon - you'll be very welcome! Your champion for the best businesses locally. thebestof |
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