Back by paw-pular demand, the much-loved canine event will bring a paw-packed programme of free activities guaranteed to get tails wagging, alongside the search for the next ‘CEO’ of Clarks Village – which is officially the UK's most dog-friendly shopping centre.

Taking place on Saturday 12th and Sunday 13th September, guests and their dogs can look forward to dazzling dog trick and agility displays, interactive have-a-go sessions, pet pampering, a pup pick ‘n’ mix station, live paw-trait illustrations – and plenty more furry fun throughout the weekend.

Pooches will also have the chance to strike a pose during free photo shoots with professional pet photographers, as Clarks Village searches for its next top dog. Every pup taking part will receive will be gifted a complimentary digital photo from Clarks Village and be entered into its competition to become its next CEO – Canine Executive Officer that is. 

A panel of discerning dog-loving judges will select a shortlist of 10 finalists from the event, before the public is invited to cast their votes across Clarks Village’s social channels. The winner will be crowned with the coveted CEO title, taking charge of all things dog-related at Clarks Village, as well as winning a prize package worth up to £500.

The 2026 champion will take the lead from last year’s winner and current CEO, Archie the golden miniature dachshund.

Dogs receive a warm welcome throughout Clarks Village, with plenty of opportunities to enjoy fresh air in its outdoor malls and stunning landscaped gardens, as well as within many of its retail brands, plus indoor and outdoor dog-friendly dining.

As testament to its doggy credentials, Clarks Village has been voted the UK’s most dog-friendly shopping centre at the DogFriendly Awards – a title it’s held for two consecutive years.

Mike Jones, Centre Director of Clarks Village, commented: “We’re excited to announce the return of Pawsome Pooch, our fun-filled, dog-friendly weekend which has quickly become one of our most popular events of the year.

“While the outlet is dog friendly all year round, this event gives us the opportunity to celebrate our canine guests and families and treat them to a packed programme of activities guaranteed to give every dog something to bark about.”

More details about Pawsome Pooch will be announced on the Clarks Village website and social channels soon. Visit www.clarksvillage.co.uk and follow Clarks Village on Instagram, Facebook and TikTok.