It has been announced today, that Wolverhampton’s first 24 hour gym is going to be opening its doors in December.

Pure Gym will be located in newly built premises on Bentley Bridge Park (off Bentley Bridge Way) and will offer free parking. 

In addition to its around-the-clock opening, Pure Gym will also offer an innovative approach towards membership, without the need to enter into a contract, and with a special pre-opening offer of £9.99/month for a year and a half price joining fee of £10.

Peter Roberts, chief executive of Pure Gym, explained: “In the current economic climate, people from all walks of life are watching their budgets and we are offering the ideal gym package to customers at a competitive and affordable price, with the added bonus of 24 hour access, seven days a week.

“Many people commit to costly subscriptions that cover facilities they never use, but we are keeping things simple with the focus on top-of-the range cardiovascular and fitness machines and the opportunity to work with highly trained personal trainers for added motivation.

“Similar gym concepts have been hugely popular overseas in countries such as Germany and the States and we believe Pure Gym will be very popular throughout the UK.

“Membership is processed online and by setting up a monthly direct debit. There isn’t a lengthy contract to agree to and with a money back guarantee people really have nothing to lose by joining”.

Pure Gym has a no fuss approach so members won't find expensive luxuries like Olympic sized swimming pools and fluffy towels. However the gym on Bentley Bridge Park will be fully air conditioned and very spacious with 170 pieces of state of the art cardiovascular, strength and circuit equipment. 

In addition to Wolverhampton, Pure Gym is also opening in Edinburgh, Leeds and Manchester and there are plans to open 20 gyms across the UK by 2014.

To join Pure Gym simply log on to www.puregym.co.uk. Those who pre-join will save £82 as the monthly subscription will only be £9.99 by direct debit, for a year’s subscription (usual price £15.99) and there is a reduced joining fee of £10 (usually £20). Pre-joining secures the discounted rate with the monthly subscription payments only commencing once the gym is officially opened in December.