Signs Now, based in Four Ashes, delivered a massive-scale signage and digital integration package for Urban Fun, a £4 million project which saw the former retail landmark transformed into a high-tech leisure destination.

The project included immersive feature lighting with infinity mirrors and fairground-style lights, advanced LED and digital signage, zoned AV systems with live sports, external signage including illuminated letters and stencil-cut trays, and the implementation of an advanced Content Management System which allowed the venue to synchronise visuals and audio.

The installation of Urban Fun’s external signs required the temporary closure of several main roads in London and the implementation of full traffic management measures, along with specialist installation across multiple floors, making it one of the most complex and large-scale signage projects in the UK.

Carlo Matarazzo, National Account Manager at Signs Now, said: “The Urban Fun project really pushed our creative and technical boundaries, and allowed us to deploy specialist signage solutions that we’ve never had the opportunity to combine on such a grand scale.

“We were thrilled to be involved and we’re incredibly proud of how our team handled the installation – they did an absolutely fantastic job of bringing this incredible, high-energy venue to life for the thousands of visitors who will pass through its doors.”

Matthew Deith, Managing Director of Urban Fun, added: “We’re delighted with the work Signs Now delivered.

"Their team threw themselves fully into the project, showing incredible dedication and attention to detail at every stage.

"The quality of the signage and digital installations has transformed the venue, and we know it will make a real impact for our visitors, creating an immersive, high-energy experience that families will enjoy time and again.”

Signs Now has been operating in Wolverhampton since 1997 and employs 22 staff.

The firm specialise in printed and digital signage for a diverse client base across the UK and internationally, and has completed projects for hundreds of businesses throughout the West Midlands including schools, colleges, hotels, professional services providers and manufacturers.