City of Wolverhampton Council is highlighting a premium-brand hotel investment and development proposition at the UK Real Estate Investment & Infrastructure Forum (UKREiiF).

It is being promoted to investors, funders, developers at the major conference in Leeds between May 20 and 22.

The proposition focuses on the city centre to take advantage of the award-winning £150million transport Interchange connecting train, tram and bus at a key gateway to Wolverhampton.

Boosted by a vibrant culture, an impressive events programme, a variety of attractions, a premier league football team, strong connectivity and a proven track record of delivering strategic regeneration, official data shows Wolverhampton attracts over ten million visitors a year.

With significant and growing corporate demand and visitor-attraction numbers in the city, the council is now seeking partners with a proven track record to deliver a premium-brand hotel - minimum 4-star - to cater to both business and leisure travellers.

It is open to discussing potential sites with developers, investors and land and property owners.

The council’s Cabinet Member for City Development, Jobs and Skills, Councillor Chris Burden, said: “Investment in a premium hotel aligns with the city's growth trajectory, taps into unmet accommodation demand, and supports our long-term economic and cultural resurgence.

“The absence of a premium hotel offering means that existing demand is often displaced to hotels outside of Wolverhampton. This presents a significant opportunity for high-quality hotel operators to capture this demand and we are excited to collaborate and support with interested parties in making a hotel investment in Wolverhampton a success.

“Our visitor economy attracts ten million visitors annually and is worth in excess of £450 million a year, growing on the back of nationally acclaimed venues like The University of Wolverhampton at The Halls, Grand Theatre, Wolverhampton Art Gallery, Molineux Stadium and Wolverhampton Racecourse.

“When you add the corporate demand generated by major companies and organisations based in the city like JLR, Ministry of Housing, Communities & Local Government, Moog, University of Wolverhampton, Tarmac and Collins Aerospace - and regional attractions on the doorstep - it makes a compelling case for a premium hotel in Wolverhampton.”