Radio continues to play a vital role across the Black Country and Shropshire, with the latest RAJAR Q3 2025 results showing that Bauer Media’s local stations – Hits Radio Black Country & Shropshire and Greatest Hits Radio Black Country & Shropshire – reach a combined audience of more than 200,000 adults each week. These results highlight radio’s enduring power as a trusted medium that connects communities, entertains audiences, and drives results for local businesses.
Trusted Local Brands, Loyal Local Listeners
Greatest Hits Radio Black Country & Shropshire reaches 132,000 weekly listeners, with audiences tuning in for more than 794,000 hours of live radio each week. Meanwhile, Hits Radio Black Country & Shropshire engages 70,000 adults weekly, who spend over 373,000 hours listening — proving that both contemporary hits and timeless classics continue to resonate strongly with local audiences. Together, Bauer’s stations in the region deliver a solid local commercial market share of 4%, ensuring businesses can connect with highly engaged listeners across the area.
Digital Listening Leads the Way
Listening habits across the region are shifting, with more audiences now tuning in via digital platforms. Across Bauer’s portfolio, 83% of listening now happens through digital devices — 9% above the UK industry average — showing how smart speakers, mobile apps, and online listening are now part of everyday life for local audiences.
Helping Local Businesses Be Heard
Bauer Media’s stations offer local businesses across the Black Country and Shropshire a powerful and trusted platform to tell their stories and reach thousands of potential customers. Through creative and targeted advertising, Hits Radio and Greatest Hits Radio help brands grow awareness, drive response, and deliver measurable results.
Get in touch with your local Account Manager today:
Shantelle Watson-Cullis
shantelle.watsoncullis@bauermedia.co.uk
Or find out more at: https://hitsradioadvertising.co.uk/
About Bauer Media Audio
Bauer Media Audio UK is part of Europe’s leading digital commercial radio broadcaster and audio operator. In the Midlands, Bauer operates some of the UK’s most trusted and popular radio stations including Hits Radio, Greatest Hits Radio, Magic, Absolute Radio, and KISS, reaching millions of listeners every week. Across the Black Country and Shropshire, Bauer’s local stations keep communities informed and entertained — while providing businesses with a cost-effective and impactful way to reach engaged local audiences on air and online.
