Bauer Media is encouraging businesses across the UK to take advantage of the Christmas listening boom by booking a Digital Audio Campaign before the end of the year — with an added bonus.
Through its XiMas Offer, Bauer is offering 10% more impressions free of charge on every new audioXi campaign booked in November or December 2025, helping local advertisers make their budgets go further and start 2026 strong.
Christmas: The Perfect Time to Be Heard
Bauer Insights (Christmas 2024) show that radio listening remains one of the most consistent and trusted media habits during the festive period:
• 42% listen to the radio on the way to do their Christmas shopping.
• 17% listened to more radio in 2024 than in 2023.
• 57% of Christmas radio listeners say they start tuning in earlier each year.
• 22% listen to the radio every day over Christmas, and 79% listen most days.
These trends highlight how radio and Digital Audio play a powerful role in daily life — especially when people are shopping, travelling, and celebrating.
Why audioXi Is the Ultimate Local Digital Advertising Solution
audioXi is Bauer Media’s advanced Digital Audio advertising platform, connecting businesses with listeners through targeted, data-driven campaigns across trusted radio brands such as Hits Radio, Greatest Hits Radio, Magic, KISS, and Absolute Radio, as well as premium podcasts and connected devices.
With over 14 million monthly listeners and 1.3 billion monthly impressions, audioXi gives advertisers the ability to:
• Target audiences by location, behaviour, and interest.
• Deliver campaigns across smart speakers, mobiles, and in-car devices.
• Measure results through real-time tracking and conversion data.
This makes audioXi ideal for local and regional businesses looking to raise awareness, drive footfall, and reach customers wherever they’re listening.
The XiMas Offer: More Reach for the Same Budget
Book your Digital Audio Campaign through audioXi in November or December 2025, and Bauer Media will add a 10% impression uplift completely free.
Campaigns can run anytime up to March 2026, making it the perfect way to book ahead for early-year activity while maximising festive exposure.
Audio: The Most Trusted Medium with Proven ROI
Audio remains one of the most trusted and effective forms of advertising. Research from Radiocentre shows that radio delivers an average £5 return for every £1 spent, outperforming most other media.
During the Christmas season, 27% of listeners say they remember adverts long after hearing them, and 29% actively seek more information after exposure — proving that audio advertising drives real action.
And with 83% of Bauer’s audience listening digitally, 9% above the industry average (RAJAR Q3 2025), Bauer continues to lead the digital audio market — providing businesses with a trusted and data-driven way to engage audiences at scale.
About Bauer Media
Bauer Media Audio UK is part of Bauer Media Group, Europe’s leading digital commercial radio broadcaster and audio operator. Its portfolio includes household names such as Hits Radio, Greatest Hits Radio, Magic, Absolute Radio, KISS, Jazz FM, and Planet Rock.
Through its multi-platform offering — including broadcast radio, podcasts, streaming, video, and digital audio — Bauer Media connects millions of listeners every week, offering advertisers the opportunity to reach audiences wherever they are.
Book before 31 December 2025 to receive a 10% impression uplift on your Digital Audio Campaign and make your message go further this XiMas.
Find out more about the XiMas Offer
