We have all been told how important it is to not cut your marketing / advertising budget when in the midst of a recession, but there are options; let's not forget the power of your business signage.

Having the correct signage for your business image is so important nowadays and having the right logo with the highest impact says so much about a business or a product. When consumers are spending less and emphasis is about attracting customers through your doors and not through your competitors, maximising your signage potential has never been more important than now.

One solution is to look at your vehicles, these can create several options of advertising and it is no longer applicable to just vans. Cars, bikes and trailers can look just as eye-catching with a splash of colour and a bold message of who you are. However large or small the budget may be, it is worth exploring this as an option and a good sign-company will work with you to create designs with your budget in mind.

A vehicle is potentially seen by thousands of people every week just by driving along its normal day to day route and also when parked in a busy supermarket car park. Now imagine this vehicle with your companies branding on it, you've already reached more people than usual through advertising with little effort. Vehicle graphics start with the budget option of removable magnetic's which many of the taxi firms within the area use and can be very eye-catching with the right design and print qualities. The next form of graphics can be a combination of vinyl text and colour print and when designed correctly will get your message noticed. Finally the head turning, jaw dropping, get you noticed choice would be the full or half vinyl wrap option which will maximise your advertising potential and turn your vehicle into a portable billboard for your business.

Attracting passing trade into your shop or premises can be achieved by changing on a regular basis, low level advertising spaces, such as windows, doors, wall and pavement signs (with permission, of course). Too many properties keep the same message for too long which loses the interest of the public. A change to these forms of advertising when completed can even become a talking point within the community.

Ask friends, customers and colleagues a few questions such as... Have they heard of you? How would they remember you? How would they find you? The answer you receive may help you to create your marketing budget more cost effectively and therefore save you time and money.

Thank you to Impact Signs and Print, Weymouth, for this article.

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