Is It Time To Rebrand?
17th May 2011
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Blog article provided by local marketing agency: S.C. Agency

Branding plays an important role in establishing a company image. Your identity is how your customers and potential customers will ultimately decide whether your product or service is right for them. For example this could be for a number of reasons such as quality, service, value, ethics, beliefs, price etc. Global organisations realise the importance of this and invest to ensure the brand does not become outdated or not as prominent against the competition.

If you feel that your business/product or service is not being promoted effectively from a brand perspective then maybe it is time for you to rebrand? It can reinvigorate a business but it's an exercise that can carry high risks. Below are a few points to think about to help you decide what level of rebrand your business might need.

Consideration prior to rebranding

Keep your brand fresh - review it regularly

Monitor changes in the market

Research your customers' opinions

Judge how dramatic your rebrand needs to be

Evolution or revolution

Keep change subtle if you're in a strong market position

Be more radical if you're losing customers

Where to begin

Keep it clear and simple

Differentiate yourself from the competition

Respect the emotional attachment your employees and customers have to your existing brand

Make sure you can deliver on brand promises

Ensure the branding is consistent throughout all forms of communication

Call S C Agency on Rushden 01933 375174 for more information on how to make the most of your Brand Identity.



About the Author

Steve R

Member since: 9th July 2012

Hi, welcome to our blog within the best of Wellingborough and Rushden. We are local marketers who help showcase and promote local businesses to our public members.

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