Independent business reviews are a great way to showcase local businesses, give an independent viewpoint on the great service provided, provide a point of reference for future customers and to create fresh, new content for search engines to key into.
When a customer provides a review of a business they are therefore helping everyone in the chain. The business gets a great review for potential customers to check-out, their Internet content is updated with new information which all search engines love to lock into and, most importantly, the customer leaving the review gains a great sense of having added their views about the transaction that they have been a part of.
You can check out any number of independent testimonials throughout this site but for some excellent recent examples, check out the L'Academie Salon reviews HERE.
