Vivid gets the gold for its top class PR standards
29th August 2010
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Vivid gets the gold for its top class PR standards

August 11, 2010

Gloucestershire-based marketing communications consultancy Vivid has just been awarded its Consultancy Management Standard – the  gold standard of service for its excellence in Public Relations.

Vivid, headed by Directors Caroline Rawlinson and Hilary Allison, is one of just 140 in the UK to receive the gold seal of approval from the Public Relations Consultants Association (PRCA) for its high levels of quality standards in management, communication and service delivery.

The company, which celebrated its third birthday this year, received its CMS after an independent audit on a set of eight key criteria which each had to be passed and a score of at least 75% achieved overall.
The audit tests covered the key business areas of leadership and communications, business planning, business improvement, financial systems, campaign management, client satisfaction, new business and people management.

Earlier this year Vivid won Gloucestershire Media’s Contribution to the Community category in the Gloucestershire Women in Business Awards and last year scooped three awards for its work in community relations, public sector and integrated communications, at the West of England’s Pride awards run by the Chartered Institute of Public Relations.
Caroline said: “We are absolutely delighted to be awarded the CMS, which is acknowledged as the kitemark of PR excellence and professionalism worldwide.
We strive to continually and consistently deliver excellent standards of service to our clients and to the wider communities that we serve and consider this award as a fantastic accolade for the work undertaken by the whole of the Vivid team.”

Vivid, that operates from Tewkesbury’s Basepoint Business Centre , employs a team of PR professionals who cover a range of disciplines, including social media and private and public sector PR, marketing and communications.

Francis Ingham, Director-General of the PRCA, said: “CMS is the global stamp of PR professionalism. Very few agencies meet its stringent requirements, so it is a mark of genuine excellence that Vivid has been awarded this very prestigious standard. It marks them out as one of the very best PR agencies.”

To find out more about Vivid visit its website,, or call Caroline or Hilary on 01684 854420.

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