In short, landing pages are pages on your website that are created with a specific sales related purpose in mind, for example: a new product launch, a special event, a promotion, etc.
Their ultimate goal is to secure sales leads through a mix of compelling messaging and CTAs (Call to Actions), and because an effective landing page will result in a higher percentage of visitors turning into prospects they also help maximise ROI (Return on Investment) for paid search campaigns and time spent promoting your brand on social media channels.
We’ve broken it down into 6 key considerations…
